Again using imagery that men relate to and would find amusing, it's so simple and effective, using the peace sign which was designed for and adopted by the Campaign for Nuclear Disarmament (thank you wikipedia for making me sound a little smart). Back to the point, showing the universal sign of peace inside of Darth Vader's helmet (a character from Star Wars, incase you've been living under a rock and haven't heard of him). The simple lines and colour choice, keeps the branding of Snickers and uses the main premise of the 'You're not you when you're hungry' campaign, turning into something you're not.
Just a little picture of Darth Vader because he's an epic character...
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