Ambient Media

This was Russia's answer to an ambient media 'stunt' linked with the campaign. I absolutely love this idea, it's simple but so so effective. Russia took it into their hands to effectively use the 'stupidity' of the general public and warn them against Hunger Attacks. They took large rolls of snickers roll, which looks a heck of a lot like crime tape, and taped it around examples of 'idiocy' around Russia's city streets. As well as doing this, they also encouraged the general public to spot their ideas and examples they'd seen, creating a growing movement. This is a really simple but effective idea, poking fun at people's silly mistakes (who doesn't love doing that?) but it's targeted at everyone and gets the whole population involved not just the target audience. Getting the message more wide spread and in turn creating something really wonderful to look at.