Next up... Social Media

There was a lot of controversy surrounding some of this campaigns social media use. First I'll start with the less controversial Facebook page.

Found here Snickers Facebook page has started a really interesting 'competition' I suppose you could call it, which calls all to send in their 'Hungry face' for a chance to be on the snickers page. It's always good to get the millions of Facebook to join in. At the moment they have

5,307,660 likes · 76,676 talking about this

Which you can't really argue with, I've even joined them to deconstruct their campaign, so they're just adding their likes every single day. 

I also quite like the inclusion of women in this Facebook competition, even if there is a part of me that just thinks the people running the page are like 'What are you doing sending us these pictures, you're female, you're not accepted here.

The Facebook page has been keeping this trend alive for a few months, posting over Christmas...

Now on to the more controversial use of social media...

Twitter

Based solely in the UK with this little gem, Snickers made celebrities tweet 'out of character' to fit with the, making out of character decisions while hungry. Celebrities involved? Katie Price was made to tweet on the subject of macro economics, Ian Botham expressed his need to learn how to play the cello, Amir Kahn tweeted about
philately and Rio Ferdinand spoke of his new found love for knitting, An incredibly innovative idea, which produced some amazing tweets which can be seen below. The 26 tweets produced by these celebrities caused a MASSIVE stir which even ended up in the Uk advertising authorities getting involved, however the campagin was eventually cleared and we can now all look back and enjoy the amazing tweets that came from this one idea.

 

Also below is a link to where you can find the case study on the amazing attention the social media ad created... It's only a short watch but it just shows how much impact something like this can have... my favourite tweet? Rio Ferdinand's 'Can't wait to get home from training and finish that cardigan'

(http://www.bhatnaturally.com/featured/snickers-uk-campaign-clever-use-of-twitter/)