Finalising the Target Audience

I have discovered that the audience I should be aiming my product at, will be men aged 20-40 who are working class. I can see this from the evidence I have found within the adverts storyline (mise en scene showing working class men, builder type jobs, football matches). They're just you're general type of man who can be aimed at by maybe using a humorous approach, and poking fun at themselves.

TARGET - WORKING CLASS MALES AGED 20-40