Tom Selleck

Really don't know where this has come from but WHY DOES EVERYONE WANT A TOM SELLECK MOUSTACHE?! Maybe I could do something that goes against this trend, I don't know... all research is good. Just filling my mind with random stuff.

Target Audience Research

Men 16-34
Young men are traditionally perceived as a difficult bunch to reach through TV, and although they don't spend as much time with their tele as women of the same age, it undoubtedly plays a significant role in their lives.
Men in this age bracket are significantly less likely to have children in the household than women of the same age (65 per cent of men have no kids in the house compared to 42 per cent of women) and this has a significant impact on their media consumption. Nearly 60 per cent are single and as a result, their social lives and careers provide the focal point of their lives. The majority work full-time, but part-time working is also a factor as the number of students continues to rise. To a certain degree, work opportunities lead to greater concentrations of young men in the south of England. Over a third of men aged between 16-34 live in London and the South East.
Young men remain one of the lightest viewing audiences of TV, and also one of the most profitable. Viewing is centred around their interests and daily schedules and as a result, weeknight viewing is high, particularly during late peak. This group are more likely to watch post-pub than any other, where comedies and general entertainment feature highly, suiting the mood perfectly. Sharing of the remote is also less likely (as many young women will no doubt testify) especially at weekend where sports dominate the schedule.
Predictably, sports are one of the main drivers of viewing against this audience. The Sky platform is popular. 80 per cent have access to digital and around 12 per cent subscribe to Sky+ - well above the all-adults average. Sky Sports, Sky Sports News, Channel 4, Bravo and Kerrang rate amongst the preferred channels, revealing their propensity for sports, (MOTD, Formula 1) comedy, (Peep Show, My name is Earl) and factual (Brainiac, The Gadget Show). Watercooler shows such as 24 and Lost also feature heavily on their content radars.
In terms of other media, newspapers, cinema and radio (largely sport and music) are popular choices amongst young men. Nearly 25 per cent are considered heavy users of newspapers with tabloids forming the bulk of their reading. Magazines are also gaining in popularity due to the explosion of formats aimed at this market. Weekly titles such as Zoo and Nuts are beginning to rank alongside Loaded, Maxim and FHM. This age group is also more likely to buy special interest magazines such as Four Four Two, What Hi-Fi? and PC Format.
As expected, the internet is a prime focus for young men. Almost 70 per cent have broadband at home (well ahead of average take up amongst all adults) and this is reflected in the growing popularity of online gaming. Shopping sites (especially for games and software) are ranking increasingly high amidst the standard favourites of sport, banking and news.

This shows me that I will need to be aiming my ads specifically at places such as those written about in this article from thinkbox.tv, this is INCREDIBLY helpful and will really aid me in reaching my target audience. 

I was changing my background when I found this cracker

 

I think that the definition being a collection of cows is hilarious, however useful it may turn out no to be, it makes me laugh.

Foam vs Gel vs Cream

Interesting exerts from (http://wingtip.com/shave-cream-vs-gel-vs-foam)

 

For those who like to grind their own coffee beans, press their own shirts, and shine their own shoes -- shaving soap is probably the best bet, as you get to work-up your own lather every morning with a soap.

Accordingly, for those who prefer picking-up their coffee from the local coffee shop, dropping their shirts off at the laundry, and well, you get the picture -- a shaving cream would be a better option, as the cream comes whipped straight out of its container. 

Research into shaving foam and gel.

Q: Should you use shaving foam, gel or cream?

MH’s Online Grooming Editor answers your grooming questions

(http://www.menshealth.co.uk/style/grooming/should-you-use-shaving-foam-gel-or-cream)

Our Online Grooming Editor Lee Kynaston is on hand to answer all of your grooming queries. If you would like to ask Lee a question, email grooming@menshealth.co.uk.

Q. What’s better – shaving foam, gel or cream?

A. Choosing a shaving lube is a bit like picking a football team – sometimes you choose it, sometimes it chooses you. More often than not, though, it’s down to what the lady of the household happens to throw into her shopping basket.
So which is best? Well, each of the main shaving variants (foam, gel and cream) has the function: to prevent stubble from drying out and easing the shaving process by providing a cushion between your skin and the razor. And in truthfulness, it’s as much down to personal choice as anything.
What I would say, however, is that foams – whilst cheap, convenient and easy to use – tend to dry the skin more than the other two. Hence, they’re not so great if you already have dry or sensitive skin. Gels usually offer more lubrication, and transparent ones are useful if you have facial hair and need to see where you’re going with the razor.
My own personal favourite (and that of many of the experts I’ve talked to over the years) is shaving cream. Often, they provide the richest and most lubricating ‘cushion’ for the skin. Many are glycerine-based to reduce the chances of the cream drying your skin out, and their moisturising properties make them especially good if you have particularly tough stubble to contend with.
Most creams lather up a treat in your hand but if you really want to get the most out of them I’d suggest applying them with a shaving brush. Not only will you get better results (a brush will ensure all your stubble is covered and lifted from the skin, making it easier to cut), it will also make the cream go further, saving on your grooming bills.

What to buy

Wilkinson Sword Hydro Deep Hydration Shave Cream, £3.99 for 200ml from boots.com
Super-moisturising shave cream that’s formulated, like the whole Hydro range, to boost skin hydration during your shave.
Clinique M Shave Aloe Gel, £12 for 125ml from mankind.co.uk
This award-winning gel is one of the stars of Clinique’s men’s range. Its aloe ingredient calms razor burn and its excellent lubricating qualities ensure optimum razor-glide.
men-u Barbiere Shaving Brush and Stand, £8.95 from mankind.co.uk
Great value bristle shaving brush that comes complete with its own stand to ensure proper drainage of excess water.

Did you know?

Shaving brushes exfoliate skin in the same as scrubs, removing dead skin cells and helping prevent ingrown hairs.

Words by MH Online Grooming Editor Lee Kynaston

Moustaches

 

Thinking about moustache's and famous ones and all that kind of thing. They're everywhere at the moment, they're getting on my nerves. People who use shaving foam want to get rid of theirs, and I'm sure a lot of people want to get rid of this moustache trend. I could play on this?

Love this photo of Salvador Dali it's amazing.

 

 

YOUTUBE IS KING

Youtube is quite possibly the best place to look, an endless resource for researching into absolutely anything you could think of. The idea of shaving foam is to rid yourself of your facial hair yes? So why not look at videos of men who love their facial hair. I'm trying to think of all different angles here and this guy is just entirely entertaining, since finding this video I've started following him on instagram... his other videos are seriously entertaining. I've also really started to think about how mustaches are incredibly 'pop culture' at the moment if that makes sense? They're absolutely everywhere... hang on let me geta  few examples.

Ok, I think I need to stop there, its easy to say that after a quick search for 'mustache products' on Google, this is what I found. I cannot even believe some of these things exist. I feel for humanity.

This is also a bludy amazing find, with 768,391 views, a lot of people seem to know about this video. It's quite a catchy tune I won't lie, it makes me think of the vintage way and classic way of people shaving, and how much effort used to go into it. It also makes me think of the texture of shaving cream, and all those kind of things. The more I think the better the ideas.